The Art of Copywriting
Copywriting has been around since the 30’s – it started in newspapers in the form of advertising and has of course evolved.
In the digital landscape, you are writing for scanners – not readers. Research shows, that when scanning a page for information, they tend to read in an Lshape or or corner shape. When copy writing for web content, there is a few key points to remember.
Tips for staying on point –
Keep it simple and short.
Think about layout – people read in a corner or L shape.
Use a spellchecker and grammer tool. You don’t need Oxford style grammar, just good English.
Practice condensing your message down into fewer characters
Use unique images to support and explain your message – part of social media is imagery to catch someone’s eye – if you need management with this, we can help
Most people understand web link text – provide options for them to click but don’t continuously ask them to leave the page their on.
Be relevant – use keywords, power words and appropriate hashtags.
Have fun and experiment – remember all forms of digital art start to look the same – so try new things, step outside the box occasionally and see where the digital art form of copywriting can take you!