What to consider when developing an online strategy Social media is all about engagement – and is the most popular of all the web traffic channels.Consumers can now read your reviews, tag you and converse with you. Because there is so much conversation happening, organizations no longer have the control over their company identity. Consumers demand you…

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Things to consider when developing an online marketing plan A lot of people are DIY SM Marketers- and so there are so many tools to out there like SOS Tank, to help you develop a  marketing strategy.Do your research – check out Reddit, Feedly, Google ad words. There are so many channels to research, and…

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Strap yourself in and get comfy – social media marketing is here to stay. So you need to get good at it. Here are some of the platforms to consider.   Have you considered these forms of customer marketing? Crowdsourcing – being active online and asking for crows input. The crowds give you ideas, and…

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Making the most out of social media   Everyone wants to know how to have effective social media and of course make the most out of the platforms. One of the big key focus points is keeping up with the strategies and ever-changing platforms. Facebook, Twitter, Instagram and Linked in are the biggest players; having…

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The history of social media   Social media is one of the biggest changes in modern times – a powerful effective communications tool for all aspects of the world today. People sell, they connect, they find support and it can be a hugely beneficial platform. Since the early 2000’s the evolvement of the internet and…

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The Art of Copywriting Copywriting has been around since the 30’s – it started in newspapers in the form of advertising and has of course evolved. In the digital landscape, you are writing for scanners – not readers. Research shows, that when scanning a page for information, they tend to read in an Lshape or…

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Back when social media was first started, we used to measure organic reach all the time. It was all about how many you could reach for free. Facebook recently updated their algorithms to feature more trusted news stories, and of course the new business page feed.  Now the key focus areas are engagement and increase…

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